Creativity is merely a plus name for regular activity. Any activity becomes creative when the doer cares about doing it right, or better.
- John Updike
Creatively engaging attendees is the number one way to make content valuable to your attendees. Most of our vendors are now incorporating great technology into their portfolios to accomodate this need. We have used really cool stuff like Snibbe, and started playing with e-literature to replace plain-old lead retreival systems.
This post from Applerock has a few more ideas, as well.
We'll explore QR codes in a future post - not seeing huge adoption at the present time, mostly because attendees don't have a clue what to do with those barcodes, but I think the concept has tons of merit and is worthy of another look in a few months.