Word-of-mouth is not created, it is co-created. People will only spread your virus if there’s something in it for them.
-Hugh MacLeod
The hottest (and most cost-effective?) trend in marketing is Word of Mouth marketing. Always on the hunt for inexpensive demand generation tactics, Word of Mouth programs are ideal for events. According to Andy Sernovitz's blog, the National Restaurant Association knows how to use WoM quite well to promote their show, and we should all take notes!
Sunday, May 18, 2008
Tuesday, May 6, 2008
I Love E-mail!
"God help us, we're in the hands of engineers."
- Ian Malcolm, Jurassic Park
Who knew I would ever get excited about opening Outlook? Thanks to Xobni, I do. This third-party Outlook add-in is the coolest thing since sliced bread. It adds a toolbar to the right side of your Outlook that shows a profile of the person you are emailing. At a glance, you can see their phone number, schedule time with them (without looking through both of your calendars), see your conversations, see attachments you've shared, and more. It has made my e-mail life so much more efficient. And the fun part is the analytics. I can actually see, on average, how quickly I respond to emails, when I receive the most email, what time of day I send the most emails, and even how many unique people I have exchanged thoughts with. I'm enamored. Check it out - its free.
- Ian Malcolm, Jurassic Park
Who knew I would ever get excited about opening Outlook? Thanks to Xobni, I do. This third-party Outlook add-in is the coolest thing since sliced bread. It adds a toolbar to the right side of your Outlook that shows a profile of the person you are emailing. At a glance, you can see their phone number, schedule time with them (without looking through both of your calendars), see your conversations, see attachments you've shared, and more. It has made my e-mail life so much more efficient. And the fun part is the analytics. I can actually see, on average, how quickly I respond to emails, when I receive the most email, what time of day I send the most emails, and even how many unique people I have exchanged thoughts with. I'm enamored. Check it out - its free.
Saturday, May 3, 2008
Time to Move On?
If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.
- Brian Tracy
Have you ever heard of the Dead Sea Effect? The article referenced is talking about the IT industry, but I believe the same can be said for the event industry. It's a little cruel to think that a tenured, experienced event person might just have no other place to go, but without turnover, new ideas tend to get squashed. Moving on can be a good thing.
- Brian Tracy
Have you ever heard of the Dead Sea Effect? The article referenced is talking about the IT industry, but I believe the same can be said for the event industry. It's a little cruel to think that a tenured, experienced event person might just have no other place to go, but without turnover, new ideas tend to get squashed. Moving on can be a good thing.
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