Word-of-mouth is not created, it is co-created. People will only spread your virus if there’s something in it for them.
-Hugh MacLeod
The hottest (and most cost-effective?) trend in marketing is Word of Mouth marketing. Always on the hunt for inexpensive demand generation tactics, Word of Mouth programs are ideal for events. According to Andy Sernovitz's blog, the National Restaurant Association knows how to use WoM quite well to promote their show, and we should all take notes!
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