Monday, April 21, 2008

Are events the savior of social media?

“We live in the best of all possible worlds.”
– Gottfried Wilhelm Leibniz

As the online community becomes ever-more isolating, events may become to the key to truly allowing people to connect. So says Spike from Brains on Fire in this post.

And I quote, "...joining forces with offline opportunities to get flesh and blood together to celebrate one another (no, not celebrate your brand) will amplify – and trump – anything you could ever do online."

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