“We live in the best of all possible worlds.”
– Gottfried Wilhelm Leibniz
As the online community becomes ever-more isolating, events may become to the key to truly allowing people to connect. So says Spike from Brains on Fire in this post.
And I quote, "...joining forces with offline opportunities to get flesh and blood together to celebrate one another (no, not celebrate your brand) will amplify – and trump – anything you could ever do online."